Transparent pricing
Published rates. No black-box quotes.
Premium PR runs on opaque retainers and 'request a quote' walls. We publish the bands our inventory actually trades at, our margin, and what lands on the invoice — so the only surprise in a proposal is which names we can get you.
Editorial placements
Priced per outlet — on authority, traffic and niche
There's no flat 'placement fee.' Each masthead carries its own rate, set by how much authority it lends, how many real readers it reaches, and how hard its vertical is to access. Here are the indicative bands our curated catalog trades in today.
Niche trade titles and regional outlets with engaged, specific readerships. Real editorial, modest reach — useful for vertical credibility and AI-search coverage.
Established sector publications and mid-authority business titles. The workhorse band — strong topical authority at a sensible cost.
Recognized mastheads with national reach and meaningful organic traffic. Where a placement starts doing real reputational and discovery work.
Top-tier, household-name publications. Limited availability, editorial scrutiny, and the kind of byline that closes a funding round or anchors a homepage.
Counts reflect the live curated catalog (1810 outlets across 21 verticals, re-verified quarterly). Ranges are per single placement and exclude the concierge margin below.
How our fee works
We add a transparent 20–25% concierge margin on top of the outlet's own fee — and we tell you both numbers in the proposal. That margin pays for the curation, negotiation, escrow, verification and white-label reporting. It is the only thing we add. No retainer, no setup fee, no rush surcharge slipped in quietly.
For multi-placement campaigns and agency reseller terms, the margin compresses toward 20% as volume rises. The structure stays the same: outlet fee plus a stated percentage, on one itemized invoice.
Worked example
Held in escrow. Released to the outlet only once the placement is live and the screenshot is in your report.
Press distribution
White-labeled wire, at a published price
Productized newswire packages — flat, all-in, no per-outlet roulette. Pick the reach you need; the report comes back under your logo.
Essential Wire
Get the announcement out, indexed and searchable.
100–200 syndication outlets + Google News surface
Mostly nofollow / sponsored (Google-compliant)
- Single press release, distributed within 72h
- 100–200 outlet pickups with a live link report
- AI-search (GEO) visibility check included
- White-label PDF distribution report
- Add GEO+SEO content writing for +$129
Growth Wire
Wholesale-network reach with the release written for you.
300–500 outlets incl. AP-affiliate & regional TV pickups
Mixed — select dofollow on independent pickups
- Everything in Essential
- Your release written by a GEO + SEO writer (included)
- AP-affiliate & local broadcast network syndication
- “As-seen-on” logo rights for the pickups achieved
- Priority 48h turnaround
Authority Bundle
Written, distributed, and placed on named editorial outlets.
Full Growth network + 2 hand-placed editorial features
Editorial features per each masthead's policy
- Everything in Growth
- GEO + SEO optimized editorial article written for you
- 2 guaranteed editorial placements on curated outlets
- Match proposal with named mastheads before you order
- Combined white-label report (wire + editorial)
Global Premium
Tier-1 global circuits for IR, M&A and regulated announcements.
Tier-1 global circuit + financial terminals & wire desks
Per circuit; financial-disclosure compliant
- Tier-1 legacy wire distribution (global circuit)
- Senior GEO + SEO writer drafts your release (included)
- Financial / regulatory disclosure handling
- Dedicated account manager
- Full multi-region distribution report
Wire pricing is flat and all-in. Where a package bundles guaranteed editorial placements (Authority Bundle and up), we name the mastheads in a match proposal before you pay.
Where we sit
Transparent premium — not the cheapest line item
We're honest about this: a self-serve marketplace will quote you less, and a full-service agency will charge you more. We sit in between, with the one thing neither reliably gives you — a published rate and a named outlet.
Direct outreach
Your time
Self-serve marketplace
List price
Managed PR agency
2–5× placement cost
PR Placements
UsOutlet fee + 20–25%
Every tier, no upsell
What's included whether you spend $99 or $5,000
These aren't add-ons. They're how we work — on the smallest wire package and the top-band editorial placement alike.
Funds held in escrow
You authorize the placement; we release payment to the outlet only once it's live and verified. No live link, no charge.
Verification screenshot
Every placement is confirmed with a dated live-URL screenshot and the link attribute as published — nothing taken on trust.
White-label report
A clean PDF you can forward to a client or board: outlet, live link, authority, reach and link type, your logo not ours.
AI-search (GEO) check
We confirm whether each page is open to AI crawlers, so you know if the coverage can surface inside ChatGPT, Perplexity and Google AI answers.
The line we won't cross: we sell audience, credibility and AI-search visibility — never guaranteed do-follow links on news sites or promised search rankings. Link attributes follow each publisher's policy, stated up front in your proposal.
The honest answers
Pricing questions, answered plainly
Anything else? Reach the concierge desk at contact@prplacements.com — we reply within 24 hours.
Get an exact quote in your proposal
Tell us the brand, the vertical and the budget. Within 24 hours you'll have named outlets, exact per-placement prices and expected reach — the bands above, made specific. No obligation.