Insights
How premium placement actually works.
Field notes from the desk — plain-spoken, compliance-aware, and free of the do-follow-on-DA-90 fantasy. The pieces below are the ones we hand to clients before a brief, so the conversation starts from the same set of facts.
The library
Six guides that explain the whole craft
No drip funnel, no gated PDFs. The questions every serious buyer asks before they spend, answered straight.
Wire vs editorial: which press does what
A newswire blast and an earned editorial feature are different instruments for different jobs. One creates a timestamped record of record at scale; the other buys credibility and audience. We map each to the outcome it actually moves.
Full guide coming soonDisclosure compliance at the premium tier — staying on the right side of Google
Sponsored content, FTC disclosure and link attributes are not fine print — they are the difference between a durable asset and a liability. How we honor each publisher's policy without compromising the value of the placement.
Full guide coming soonWhat a DR-90 placement is really worth
Domain Rating is a proxy, not a price tag. We unpack what authority, real referral traffic and editorial context add up to — and why the headline metric is the least interesting number on the media kit.
Full guide coming soonThe AI-search (GEO) shift: being cited by the models, not just ranked
Answer engines now read the same press you do — and they cite sources. Generative Engine Optimization is about earning mentions the models trust. What changes for premium placement when the reader is a model.
Full guide coming soonHow to read a media kit's price like a pro
Rate cards hide as much as they reveal. The questions that separate a fair number from a padded one: reach versus impressions, placement versus mention, and what a 'starting at' figure quietly leaves out.
Full guide coming soonReach without naming names: how a masked catalog protects your campaign
We never print an outlet's name in public — and that discipline works in your favor. Why exact mastheads unlock with a free account, and how to read a masked listing's bands so you know what you're buying before you register.
Full guide coming soonWhy we write this down
Transparency is the product.
Most of the PR industry sells in the dark — vague lists, hidden prices, and promises that quietly contradict Google's own guidance. We publish the opposite: a hand-curated catalog capped at roughly 300 mastheads, real numbers drawn from 1,810 curated listings, and a wire ladder built from 197 live distribution SKUs.
These guides are the reasoning behind those choices. Read them and you'll know exactly what we can promise, what we never will, and why that line is the whole point.
New issues
We don't run a list. We answer briefs.
No newsletter to sign up for — the freshest thinking goes straight into your proposal. Tell us what you're trying to do and the relevant guidance comes back with the match, within 24 hours.
Read the catalog the way we built it.
The guides explain the method; a proposal shows you the names. Tell us where you want to be seen and the exact outlets, prices and expected reach land within 24 hours.