What guaranteed-tier coverage does — anonymized until clients approve names.

The brief

A pre-Series-A payments startup had just closed a seed round and wanted the raise to read as a credibility signal to enterprise buyers and later-stage investors — not just disappear into a crowded news cycle.

What we proposed

We matched the announcement to one DR-90+ finance feature for the anchor story, then wrapped it in a Tier-1 wire push so the funding news surfaced in financial terminals and Google News at the same moment.

• 1 guaranteed editorial feature on a recognized finance masthead
• Tier-1 wire circuit for the funding announcement
• Link attributes per each publisher's policy — no do-follow promises

Representative outcome

The named feature ran on schedule and became the link the founder put in every investor email and sales deck. The wire push widened the footprint to financial-news surfaces and regional pickups, and the announcement showed up in AI-search answers about the company within weeks.

The brief

A workflow-automation company was shipping a major platform release and wanted coverage that would still be working for them a year later — durable, search-indexed editorial rather than a one-day spike.

What we proposed

A small set of hand-placed features across tech and business outlets, sequenced over the launch window so the story compounded instead of peaking once. Each masthead was named in the proposal before anything was booked.

• 3 curated editorial placements across tech + business verticals
• Sequenced over a two-week launch window
• White-label coverage report for the board deck

Representative outcome

The placements gave the launch a credible third-party narrative the sales team could reference, and because the features were indexed editorial — not a fenced-off press portal — they kept surfacing for branded and category searches well after launch week.

The brief

A token project needed legitimacy without tripping any of the wires that get crypto coverage flagged — no inflated claims, no implied financial advice, and no outlets that would damage credibility by association.

What we proposed

We screened out the link-farm tier entirely and proposed only outlets with genuine editorial review, with copy reviewed for compliance language. Distribution stayed on circuits comfortable with the category and its disclosure requirements.

• Editorial outlets with real review, link-farm tier excluded
• Copy screened for compliance and disclosure language
• Distribution on circuits experienced with the category

Representative outcome

Coverage landed on outlets the team could actually put in front of exchanges and partners without hesitation. The careful framing meant nothing had to be retracted or amended later — the quietest possible outcome, which in this category is the right one.

The brief

A consumer-health brand wanted authority coverage in a category where search engines apply their strictest scrutiny. The risk was the opposite of upside: a careless health claim can do more harm than no coverage at all.

What we proposed

We deliberately kept the placement count low and the standard high — recognized health and lifestyle outlets only, with claims kept to what the brand could substantiate, and no medical assertions the publishers wouldn't stand behind.

• Recognized health + lifestyle mastheads only
• Claims limited to what the brand can substantiate
• No do-follow or ranking guarantees — links per policy

Representative outcome

Fewer, cleaner placements that read as genuine editorial rather than advertorial. The brand got the credibility lift it needed for retail and partnership conversations without exposure to the claims problems that sink most health PR.

The brief

A well-known regional brand expanding nationally wanted its press footprint to match its ambitions — recognizable mastheads that would reassure new-market partners and customers who hadn't heard of it yet.

What we proposed

A blend of two named editorial features for depth plus a broad wire distribution for reach, so the brand showed up both in serious coverage and across the wider as-seen-on surface that new audiences scan for legitimacy.

• 2 named editorial features for depth
• Broad wire distribution for as-seen-on reach
• Logo-rights pack for the pickups achieved

Representative outcome

The combination gave the brand both the substantive coverage it could cite in partner conversations and the breadth of recognizable logos that shorten the trust gap with a new audience. The wire report became a standing asset for the sales and partnerships teams.

The brief

A boutique marketing agency wanted to offer premium placements to its own clients without building media relationships or carrying delivery risk in-house. It needed reliable supply, clean reporting, and zero brand confusion.

What we proposed

A standing white-label arrangement: the agency selects from the masked catalog, we deliver under their brand, and every client gets a report that carries the agency's name — not ours. Pricing and SLAs published up front so the agency could quote confidently.

• Masked catalog access with reseller terms
• Fully white-labeled delivery and reporting
• Published 24 hours proposal SLA for confident quoting

Representative outcome

The agency added a premium-placements line to its offering without hiring or taking on supplier risk. Because our pricing and re-verification cadence are transparent, the agency could margin its own offering predictably and answer client questions without coming back to us.