Ship the platform on Tuesday. Be the ZDNet story IT buyers read on Wednesday.
You picked the launch date, briefed the analysts, lined up the demo. The piece that decides whether a CIO shortlists you isn't on your blog — it's the ZDNet coverage that lands the same week. We arrange it, write it, and publish it for you, in the place enterprise IT actually reads.
Reaches 25M+ monthly readers · IT decision-makers
There's a window — call it the 72 hours around a launch, a raise, or a competitor's keynote — when buyers in enterprise IT are actively deciding who's credible. Inside that window, a press release does almost nothing. A feature on ZDNet does almost everything.
ZDNet is where 25M+ readers a month go to make sense of business technology, and where the IT decision-makers who sign six- and seven-figure contracts go to vet vendors before a single call. Getting featured there isn't about vanity. It's about being on the page when someone with budget is reading.
We're a first-party PR service, not a directory and not a marketplace. We handle the pitch, the angle, the human-written editorial, and the publish. You approve the draft; we land the placement on ZDNet and send you the live link.
Why ZDNet carries weight a blog post never will
Enterprise IT runs on trust signals, and most of them are earned outside your own four walls. A CISO weighing a security platform, a VP of Infrastructure scoping a migration, a procurement lead building a shortlist — they don't take your word for it, they take ZDNet's. Coverage there does three things at once: it puts your name in front of decision-makers at the exact moment they're evaluating, it gives your sales team a third-party reference that closes the credibility gap on every call, and it plants a durable citation that keeps working for years. That's the difference between paying for attention and owning authority. We get you the second one.
When a feature on ZDNet pays off
You're launching a platform or major release
A new product, an enterprise tier, an AI feature — the announcement is only as strong as where it lands. We time ZDNet coverage to your launch so the first thing buyers find when they search your category is a credible feature, not a self-published post.
You just raised, and the market is watching
A funding round buys you a news cycle, but only if you use it. We turn the raise into ZDNet coverage that frames your roadmap and your category position — so investors, recruits, and enterprise prospects all read the same confident narrative.
You need authority before a big sales push
Outbound to CIOs and IT directors converts dramatically better when 'as featured on ZDNet' sits in the first email. We build that proof point so your reps stop explaining who you are and start talking about what you solve.
A competitor is defining the category without you
When a rival owns the narrative — their framing, their benchmarks, their terms — silence reads as agreement. We get you ZDNet coverage that reframes the conversation on your terms and puts you back in the consideration set.
One ZDNet feature, and the machines start quoting you too
When an IT leader asks ChatGPT, Perplexity, or Google's AI Overviews 'what's the best platform for X' or 'who are the players in Y,' those answers are assembled from sources the models trust — and ZDNet is exactly the kind of authoritative tech publication they pull from. A feature there makes your brand something AI answer engines can cite by name, not skip. The same piece is structured to feed Google News and strengthen your search footprint at once, so you show up whether your buyer is typing a query, scrolling a feed, or asking an AI. We write it as humans, for both the reader and the algorithms reading over their shoulder.
“We timed the ZDNet piece to our Series B announcement and it changed the temperature of every enterprise conversation that quarter. Procurement teams stopped asking who we were and started asking when we could start.”
“Our outbound to IT directors was stalling until we had real coverage to point to. Adding 'featured on ZDNet' to the first touch lifted reply rates more than any subject-line test we ever ran.”
Illustrative client feedback.
Questions about ZDNet
- Can you really get my brand featured on ZDNet?
- Yes. We're a first-party PR service with the editorial process to arrange, write, and publish coverage on ZDNet for you. You're not buying a lead to chase — we handle the pitch and the placement end to end and send you the live link when it's up.
- How is this different from sending out a press release?
- A press release is a broadcast that mostly disappears. ZDNet coverage is editorial on a publication IT decision-makers actually read and that AI search engines cite. We can pair the two, but the placement is the asset that does the heavy lifting.
- Who writes the article?
- Our human writers do — people who understand enterprise IT and business technology and how ZDNet's audience reads. You give us the brief and the angle, review the draft, and approve it before anything goes live. Nothing is AI-generated.
- How long until the coverage is live?
- Most placements move on a timeline of days to a couple of weeks depending on the angle and your launch window. If you're pitching ZDNet around a fixed date — a launch or a raise — tell us the date in your brief and we'll work backward from it.
- Will it actually reach the right people?
- ZDNet draws 25M+ monthly readers, heavily weighted toward CIOs, IT directors, security leads, and the technical buyers who shape purchasing decisions. That's the audience your sales motion is already trying to reach — we just get you in front of them with third-party credibility attached.
Make ZDNet your next launch milestone
Tell us the moment you're building toward — the launch, the raise, the category fight — and we'll get you featured on ZDNet, written by humans and ready for buyers and AI search alike.
- Guaranteed placement
- Written for you (human, not AI)
- Google News + AI-search ready
- Live-link report
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