Earn the Trust of Travel's Hardest Room: Get Featured on Skift
Skift isn't a billboard you rent — it's the desk where airline CEOs, hotel groups and travel-tech founders go to find out what's actually happening. We arrange and publish your feature there, so your brand shows up where the people who sign the deals already pay attention.
Reaches 3M+ monthly readers · travel industry leaders
The travel industry has a short list of names it actually believes, and Skift sits near the top of it. With 3M+ monthly readers who run the airlines, hotel groups, OTAs and the platforms behind them, a Skift byline is one of the few credentials this audience reads without rolling their eyes. That trust is hard-won — and it transfers to you the moment your story runs.
We handle the whole thing as a first-party service. You tell us the angle; we shape the pitch, write it to Skift's editorial bar with human writers who know travel business and technology, and get it published. No DIY pitching, no chasing editors, no template press release that dies in an inbox.
And because Skift is a primary source for how travel works, your feature does double duty: it earns the room's respect today and becomes a citation that AI answer engines and search reach for tomorrow.
Why Skift Is the Coverage Travel Buyers Actually Act On
In travel, credibility is currency, and Skift prints it in a denomination this audience respects. Its readers don't skim — they're operators making procurement, partnership and investment calls, and they treat Skift as the briefing they read before the meeting. That's the whole point of getting featured on Skift: you're not buying impressions, you're borrowing the trust Skift spent a decade building with the exact people you're trying to win.\n\nThere's a second payoff that most travel industry PR ignores. Skift is a primary source the modern web is built to cite. When a travel-tech founder asks ChatGPT to compare booking platforms, when a corporate-travel manager searches Google and lands on an AI Overview, when Google News surfaces what's moving in hospitality — those systems lean on outlets with authority and editorial trust. Skift is squarely one of them. A feature there makes your brand quotable to the machines now answering your buyers' questions, while feeding the same signals that strengthen your search presence. One placement, working the boardroom and the algorithm at once. We arrange it, write it and publish it for you — you keep the credit.
When a feature on Skift pays off
Launch a travel-tech product into a skeptical market
New booking engine, revenue-management tool, AI concierge or sustainability platform? Travel buyers have seen a hundred 'game-changers' fail. We position your launch as a Skift story framed for operators — the problem, the proof, the people behind it — so the feature reads as industry news, not a brochure, and lands in front of the leaders who could actually adopt it.
Turn a funding round into industry authority
A raise is only as valuable as who hears about it. We translate your round into a Skift angle that matters to the travel ecosystem — what it signals about the category, where you're betting, who you're hiring. The result is coverage that recruits, attracts partners and tells the market you're a fixture, not a flash.
Establish a founder or exec as a voice in travel
When your CEO has a real point of view on distribution, loyalty, AI in hospitality or the future of corporate travel, we shape it into a Skift feature that puts their name beside the thinking the industry takes seriously. That's the kind of authority that opens keynote invites, board introductions and inbound deals.
Set the narrative before someone else does
Pivoting, repositioning, or getting talked about for the wrong reasons? Silence lets others define you. We arrange a Skift feature that puts your framing on the record with the most trusted name in travel media — so when buyers, partners and AI search engines go looking, your version is the one they find first.
One Skift Feature, Cited by AI and Surfaced in Search
Your buyers have changed how they research. Before a vendor shortlist or a partnership call, a travel exec now asks ChatGPT, leans on Google's AI Overviews, or scans Google News — and those answers are only as good as the sources behind them. AI answer engines weight outlets with genuine authority and editorial trust, and Skift is one of the names they pull from when the question is about travel business and technology. A feature on Skift makes your brand part of that source material: the kind of thing an AI cites by name when someone asks who's doing interesting work in your category. At the same time, a story on a high-authority travel publication feeds Google News and strengthens the search signals around your brand. So the same placement that earns respect in the room also teaches the machines that answer your buyers' questions to mention you. We write it to a human, editorial standard — never AI-generated filler — because that's what gets accepted and what holds up as a citation. (We can't and won't promise specific search rankings; we put you in the source pool the answers are built from.)
“We'd been pitching travel editors cold for months with nothing to show. PR Placements landed us a Skift feature that framed our launch the way operators actually think about it. Within weeks we were getting inbound from hotel groups who'd read it — and our investors noticed too.”
“What surprised me was the AI angle. A few weeks after our Skift piece ran, I asked ChatGPT about platforms in our space and it actually named us. That's not something a banner ad does. It made the whole spend feel like an investment in being found, not just being seen.”
Illustrative client feedback.
Questions about Skift
- How does PR Placements get me featured on Skift?
- We do it directly, end to end. You give us the angle and the facts; our human writers shape a story that meets Skift's editorial bar for travel business and technology, and we handle placement and publication. You're not buying access to a pile of third-party sellers — you're working with the team that arranges and publishes the feature for you.
- Is this a press release or real editorial coverage?
- It's a written feature crafted to read as genuine travel-industry coverage, not a templated release blasted to an inbox. We build the angle around why your story matters to Skift's audience of operators and decision-makers, which is exactly why it earns attention instead of getting ignored.
- Will a Skift feature actually help with AI search and Google News?
- Yes, and that's a core reason to do it. Skift is a high-authority source that AI answer engines and Google's AI Overviews draw on for travel topics, and coverage there feeds Google News and the search signals around your brand. We won't promise a specific Google ranking — no honest provider can — but we put your brand into the source pool those answers are built from.
- Who writes the content — is any of it AI-generated?
- Every word is written by human writers who understand travel business and technology. AI drafts get filtered out, read flat, and don't hold up as the kind of source AI engines and editors trust. Human editorial quality is what gets accepted and what makes your feature worth citing.
- How fast can it go live, and how do I start?
- Send us your brief — the launch, raise, milestone or point of view you want covered. We come back with the angle and timeline, you approve, and we handle the rest through to publication. Start by registering free or sending your brief, and we'll scope your Skift placement right away.
Put Your Brand Where Travel's Decision-Makers — and Their AI — Are Looking
Send us your story and we'll arrange your feature on Skift: read by 3M+ travel industry leaders and ready to be cited by ChatGPT, Google AI Overviews and Google News. Register free or send your brief to get started.
- Guaranteed placement
- Written for you (human, not AI)
- Google News + AI-search ready
- Live-link report
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