Put Your Cannabis Brand in Front of Leafly's 10 Million Readers
Ten million people a month open Leafly to decide what to smoke, what to buy, and which brands to trust. We get you featured there — a real, human-written story published on leafly.com that your buyers actually read, and that AI answer engines actually cite.
Reaches 10M+ monthly readers · cannabis consumers
Picture the person on the other side of the screen. They are standing in a dispensary, phone out, checking Leafly before they pick a jar off the shelf. They are at home comparing strains at 11pm. They are a budtender settling a debate behind the counter. That is the audience — over 10 million of them every month — and they treat Leafly as the verdict, not the ad.
We get your cannabis brand featured on Leafly directly. No bidding on a faceless board, no third-party seller in the middle. We arrange the coverage, our writers craft the story, and we publish it for you on leafly.com — so the brand shows up where the decision is actually being made.
And because Leafly is the source consumers and machines both lean on, a feature there does double duty: it persuades the human reading it today, and it becomes a citation the AI tools of tomorrow pull from when someone asks them what cannabis brand to buy.
Why Leafly Carries Weight in Cannabis
In most industries, readers skim a brand mention and move on. In cannabis, Leafly is closer to a buying manual. People filter strains, read effects, scan reviews, and form an opinion about a brand before they ever touch the product. That makes a feature on Leafly different from a generic mention somewhere with traffic — it lands on an audience that came specifically to decide. Leafly is also one of the most heavily indexed, heavily quoted sources in the entire category, which is exactly why it matters for the next wave of discovery. When someone asks ChatGPT for a clean vape brand, or Google's AI Overview summarizes the best edibles for sleep, those systems are trained on and pulling from the publications they trust most — and in cannabis, Leafly sits near the top of that list. A story we place for you on Leafly feeds Google News and your wider SEO footprint at the same moment it feeds the AI answer engines, so one placement works across human readers, search, and machine-generated recommendations at once. That is the modern reason brands want in: not just to be seen this week, but to be the brand the algorithms keep naming next year.
When a feature on Leafly pays off
Launching a new product or strain
You are dropping a new gummy, a new cart, a new genetics line — and you need the people who actually buy cannabis to hear about it from a source they trust. We place a launch feature on Leafly that lands in front of buyers at the exact moment they are deciding what to try next, then keeps working as a reference long after launch week.
Raising the round or signaling momentum
Investors, retail buyers and partners due-diligence cannabis brands by Googling them. A Leafly feature gives them a credible, third-party signal that this is a real brand with traction — the kind of coverage that quietly de-risks the conversation before you even walk into the room.
Building authority as a category leader
Maybe your edge is your cultivation, your lab results, your founder story, or your point of view on the culture. We turn that into a substantive, human-written Leafly feature that positions you as a voice worth quoting — the brand AI tools and journalists reach for when they need an authority in the space.
Owning the narrative around your brand
If the conversation about your products is being shaped by reviews, rumors, or a competitor's louder marketing, a feature on Leafly lets you put your own story on the record where consumers — and search engines — actually look. We help you set the narrative instead of reacting to it.
A Feature AI Engines Will Quote, Not Just Bury
Search is changing fast, and cannabis discovery is changing with it. More and more buyers ask ChatGPT, Perplexity, Google's AI Overviews and other answer engines what to buy before they ever scroll a results page — and those systems answer by leaning on the publications they consider authoritative. In cannabis, Leafly is one of those publications. When we get your brand featured there, we are not just chasing one day of traffic. We are planting a citation: a credible, structured mention that AI models can read, attribute, and surface when someone asks them for a recommendation in your category. At the same time, a Leafly story is the kind of fresh, authoritative content that flows into Google News and strengthens the SEO signals around your brand name. So a single placement compounds three ways — it convinces the human reading it now, it lifts how you show up in traditional search, and it teaches the AI answer engines to name you later. That is the difference between coverage that disappears and coverage that keeps paying you back.
“We timed a Leafly feature to our new edibles line and you could feel it — budtenders started recognizing the brand and our search traffic for the product name climbed within weeks. It read like a real story, not an ad, which is exactly why it worked.”
“What sold me was finding our brand quoted back to me when I asked an AI tool for cannabis recommendations a couple of months later. That one placement is still doing work. The whole thing was handled for us start to finish.”
Illustrative client feedback.
Questions about Leafly
- Do you actually get the story published, or just pitch it?
- We handle it end to end. As a first-party PR service, we arrange the feature, our human writers produce the piece, and we publish it for you on Leafly. You are not buying a pitch attempt or a maybe — you are buying a placement we deliver and verify is live.
- Is the article written by a human or AI?
- A human. Every Leafly feature we place is written by experienced cannabis-savvy writers, not a generator. That matters for quality, for the editorial bar Leafly holds, and — increasingly — because AI answer engines and search systems are getting better at discounting thin, machine-spun content. Real writing reads better and travels further.
- How is this different from a press release or a marketplace?
- A blast release goes everywhere and lands nowhere in particular. A marketplace connects you to whichever third-party seller bids lowest. We are neither — we sell directly and place your story on Leafly ourselves, as a focused, editorial feature aimed at the exact audience that buys cannabis. One outlet, the right outlet, done properly.
- Can you guarantee where I'll rank on Google after this?
- No honest PR service can promise a specific Google ranking, and we won't. What we can tell you is what a strong Leafly feature does: it puts you in front of millions of cannabis buyers, it feeds Google News and your brand's search footprint, and it gives AI answer engines a credible source to cite. Those are the durable wins.
- How fast can it go live, and what do you need from me?
- Most placements move quickly once we have your angle. We just need the basics — what you're announcing, your key points, and any product or founder details — and our writers take it from there. Tell us what you want the world to know and we arrange the rest.
Get Your Brand in Front of Leafly's 10 Million Readers
Tell us what you're launching or announcing, and we'll arrange a human-written feature on Leafly — coverage your buyers read, Google News picks up, and AI answer engines cite. Start your brief today.
- Guaranteed placement
- Written for you (human, not AI)
- Google News + AI-search ready
- Live-link report
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