Get Featured on Inman, Where 4M+ Agents and Brokers Already Read
Every month, more than four million real estate agents, brokers, and proptech leaders open Inman to find out what's next. We get your brand into that conversation — written by our editors, placed on inman.com, and read by the exact people you're trying to win.
Reaches 4M+ monthly readers · real estate agents and brokers
Picture the audience for a second. It's the agent refreshing Inman between showings, the brokerage owner reading it with coffee before the team meeting, the proptech founder scanning for who just raised and who just shipped. That's roughly 4M+ people a month — and almost none of them are casual readers. They're the buyers, partners, and operators who decide whether your product gets adopted or ignored.
We're a first-party PR service, not a directory or a middleman. You hand us the story; we write it to Inman's standard, arrange placement, and publish it for you on inman.com. No pitching lottery, no months of cold outreach — a real feature in front of the residential real estate and proptech audience that actually moves your category.
And in 2026, an Inman feature does double duty. It puts you in front of human decision-makers AND makes you a source the machines trust — the kind of credible mention ChatGPT, Google's AI Overviews, and other answer engines pull from when someone asks them which proptech tool or brokerage to use.
Why Inman Is the Room Real Estate Brands Want to Be In
Inman isn't a general business outlet that occasionally covers property. It is the publication residential real estate runs on — the agendas of agents, brokers, team leaders, and proptech builders get shaped here. A feature lands you in front of an audience that is already in-market for exactly what you sell, which is the difference between coverage that flatters your investors and coverage that fills your pipeline. Because Inman carries genuine editorial weight, a piece on inman.com does three things at once: it signals to the industry that you're a serious player, it feeds Google News and strengthens how search engines understand your brand, and it becomes a citable source for AI answer engines. When an agent asks ChatGPT which CRM to trust, or a broker asks Google's AI Overview who the credible proptech players are, the systems lean on authoritative outlets like Inman — and we make sure your name is in that record. We handle the whole thing end to end as your PR partner: angle, human-written draft, editorial fit, and publication. You stay focused on the business while your story goes live where it counts.
When a feature on Inman pays off
Launching a proptech product or feature
You're shipping a new platform, app, or major update and a launch post on your own blog won't reach the agents who'd actually buy it. We craft and place an Inman feature that lands your launch in front of 4M+ real estate professionals — and gets it indexed where AI tools and Google News surface it for months.
Announcing a raise or a milestone
Closed a seed or Series A, hit a transaction milestone, or expanded into new markets? Funding news buried in a press release gets ignored. We turn it into an Inman story that signals momentum to brokers, partners, and the next round of investors — and cements your brand as a name worth knowing in proptech.
Building founder and brokerage authority
If you want agents to see you as the expert — not just another vendor — earned editorial does what ads can't. We position your founder or brokerage leadership in an Inman feature that establishes real estate authority and becomes the citation AI search engines reach for when buyers ask who to trust.
Owning your narrative before someone else writes it
Entering a crowded category, fighting a misperception, or responding to a market shift? We help you set the record straight in Inman on your terms — a credible, human-written piece that becomes the definitive source both readers and answer engines refer back to.
One Inman Feature, Seen by People and AI Alike
Buyers don't only Google anymore — they ask. An agent comparing platforms types a question into ChatGPT. A broker checks Google's AI Overview before booking a demo. Those systems answer by pulling from sources they consider authoritative, and a real estate publication like Inman is exactly that kind of source. When we place your story on inman.com, you're not just reaching today's readers; you're planting a citation that AI answer engines can surface every time someone asks about your category. The same feature is picked up by Google News and reinforces how search understands your brand — so one placement works across human readers, traditional search, and the AI tools more of your buyers use every week. It's earned visibility built for how people actually discover proptech and real estate brands in 2026, not how they did it five years ago.
“We'd been quietly building for two years and almost nobody in the industry knew us. The Inman feature changed that overnight — agents started mentioning it on demo calls, and we even saw our product start showing up in AI search answers about CRMs. It paid for itself in pipeline.”
“I wanted brokers to see me as a voice in the space, not just another vendor email. Getting featured in Inman did exactly that. It reads like real editorial because it is, and it's now the first thing that comes up when people look me up.”
Illustrative client feedback.
Questions about Inman
- Do you guarantee the feature actually gets published on Inman?
- Yes. We're a first-party PR service, so we're not handing you a pitch template and wishing you luck. We write the piece to Inman's editorial standard, arrange the placement, and publish it for you on inman.com. You see the live feature — that's the deliverable.
- Will the article be written by a human?
- Always. Every feature is written by our human editors who know how to write for a real estate and proptech audience. AI-generated copy reads flat, gets filtered, and doesn't earn editorial placement — human writing is the entire point of doing PR properly.
- How does an Inman feature help me show up in ChatGPT and Google AI Overviews?
- AI answer engines build their responses from sources they consider credible, and authoritative outlets like Inman are exactly what they draw on. A feature on inman.com becomes a citable mention those systems can surface — plus it feeds Google News and strengthens your overall search footprint. One placement, working across people and machines.
- Who actually reads Inman, and is it the right audience for me?
- Inman reaches 4M+ monthly readers who are overwhelmingly real estate agents, brokers, team leaders, and proptech professionals. If you sell to or want credibility with the residential real estate and proptech world, this is one of the most concentrated, in-market audiences you can reach.
- What do you need from me to get started?
- Just the story and a few details — your angle, your news, and what makes you worth covering. We take it from there: we shape the angle, write the draft, handle editorial fit, and publish. Start a brief and we'll map out the right feature for your goals.
Put Your Brand in Front of 4M+ Real Estate Readers
Start a brief and we'll arrange your Inman feature end to end — written by our editors, published on inman.com, and built to be seen by agents, Google News, and AI answer engines alike.
- Guaranteed placement
- Written for you (human, not AI)
- Google News + AI-search ready
- Live-link report
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